Taylor Swift’s face is going to be all over the country’s UPS trucks

Image: ups

Look at what Taylor Swift made UPS do.

The shipping company is plastering the star’s face on the side of a select fleet of its trucks in celebration of a deal that makes UPS the official delivery partner for Swift’s upcoming Reputation album.

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Considering the dwindling number of people who buy physical CDs, it’s not clear how valuable that honor really is. But in any case, Swift fans who snap a photo of the album-emblazoned vehicles and tag the company’s account with the hashtag #TaylorSwiftDelivery will have a chance to win concert tickets. 

UPS calls the partnership a meeting of “two cultural icons” in its press release.

Excited to be the Official Delivery Partner of Taylor Swift’s new album! Look for #TaylorSwiftDelivery trucks: https://t.co/1hg8OX1xWu pic.twitter.com/ThNrhIEet7

— UPS (@UPS) August 25, 2017

Judging from Swift’s album art and the content of her new single this week, speculation has swirled that Reputation will attack the media’s obsession with her. But Swift has never had bad blood with the brands that adore her marketability.

The “Look What You Made Me Do” singer’s corporate partnerships range from Apple and Diet Coke to the American Greetings Corporation (think birthday cards), and the city of New York.

But UPS boasts that it’s been friends with Swift since before she was (as) famous.

“On June 3, 2006, sixteen-year-old Taylor Swift and a few others gathered around boxes and boxes containing copies of her first single ‘Tim McGraw,'”a spokesperson wrote in the press release. “UPS delivered those packages in 2006 and now, eleven years later will be delivering her new album to dedicated fans.”

The Swift-themed trucks are set to hit cities across the country, starting with New York, Atlanta, and Nashville this weekend.

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Read more: http://mashable.com/

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