Saturday, 10 June 2017

Taylor Swift is back on Spotifyand Katy Perry fans are pissed at the timing

Lookslike Katy Perry and Taylor Swift‘sfeud is still on.

Just considerwhat each pop star got up to this Friday. For Perry,it was the release of her new albumWitness(a project she’s been promoting for months on TV and social media). Meanwhile, Swift surprised fans by spontaneously returning her musicto major streaming services after publiclyprotesting the companiesfor years. Coincidence? Seems unlikely.

It’s a subtle flex, but it could do some real damage to Perry’s numbers. Swift effectively dropped five hit albums on the same day that Perry releasedher one TBD album forthe public to hear for the first time. So if you’re atthe office browsing Spotify today, younow getto pick between “Blank Space,” “You Belong with Me,” or trying out one of Perry’s new tracks. And if enough people don’t feel like clicking on something new…

By putting her catalog up to compete with Perry’s new release, Swift is essentially shaving a percentage ofPerry’s opening-day streams off the top (and potentially making Witness’first day look like a statistical underperformance). And when you consider how huge Swift’s catalog truly is(her video for “Shake It Off”is the third-most-viewedever on Vevo with 2.18billion views),it’sno small threat.

For Perry’s part, her team tweeted this casual statistic late Friday morning, just to let everyone know:

Glad that’s cleared up.

Swift hasn’t commented publicly about the release, but it does seem like the ultimate passive-aggressive gesture.

Read more: http://www.dailydot.com/

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source http://www.celebrityvirals.com/taylor-swift-is-back-on-spotifyand-katy-perry-fans-are-pissed-at-the-timing/

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