Katy Perryjust put another point on the board in her rivalry withTaylor Swift. But barely.
The latest plot-pointin the pair’s ongoing media feud wasSwiftuploading her entire catalog to streaming services the same day as Perry’s album release. After months of press and promotion, Perry dropped her new albumWitnesson June 9. That same day, Swift surprised fans byending a years-longstreaming protest and makingall of her albums available on platformslike Spotify. Though Swift released an announcement sayingthe decision was a reaction to fan requests, the move seemeddesigned to hurt Perry’s streaming numbers.
No matter whatthe motivation for her streaming Rumspringa was, though, Swift’s catalog definitely gave Witnessa run for its money.TheNew York Times‘ Joe Coscarelli points out that the albums had nearly identical streaming totals for the week of June 12. According to Nielsen music, both Swift’s 1989 and Perry’sWitnessraked in nearly 19 million streams that week, withPerry winningby a narrow margin.
#pettywar update: Witness & 1989 both had ~19m streams last wk (Katy by a hair+hit No. 1; 1989 at No. 31+three other Taylor LPs in Top 200)
— Joe Coscarelli (@joecoscarelli) June 19, 2017
Metricslike radio play and album purchases bumpedWitness into a firm No. 1spot on the charts, but the near-tie online definitely demonstrates the power of Swift’s gesture. 1989reached No.31on the charts nearly three years after its release throughthe strength of itsstreaming numbers. And who knows how many of those 19 million playsmight have gone to Perry otherwise?
Neither artist has commented on the standings, but something tells us they’re watching closely.
Read more: http://www.dailydot.com/
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source http://www.celebrityvirals.com/katy-perrys-witness-narrowly-beats-taylor-swifts-1989-on-spotify/
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