Selena Gomez has signed a huge $10 million deal with Coach to design her own line and become the face of the luxury accessory brand.

Despite taking some time out of the spotlight, Gomez was just named the most popular celebrity on Instagram for the second year running, with 104 million followers.

A source told us that, as part of the deal, Gomez would design her own line for Coach and star in ad campaigns.

Meanwhile, on Thursday night, Coach capped off their yearlong 75th anniversary celebration with a fashion show and star-studded party at Pier 94.

The party kicked off with models walking through a desert-like ­motel-parking-lot set, with several parked vintage cars.

A childrens gospel choir performed Jay Z and Alicia Keys Empire State of Mind as fake snow fell onto trees at the Fiji-sponsored bash.

A large disco ball dropped after the choir serenaded the crowd, and DJ Mark Ronson started spinning for guests including Drew Barrymore, Dree Hemingway, Zoë Kravitz, Michael B. Jordan and Diplo.

This article originally appeared in Page Six.